Episode 2: You Can Turn Any Weakness Into A Strength, with Linda Kaplan Thaler



Linda Kaplan Thaler is responsible for some of America’s most famous, relevant, and touching advertising campaigns, including the Aflac duck and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Linda served as Chairman of Publicis Kaplan Thaler, a fully integrated advertising agency that was the U.S. flagship within the Publicis Worldwide Network with a blue-chip client roster. Linda was also CEO and Chief Creative Officer of the Kaplan Thaler Group, founded in 1997 and grew from a fledgling startup to a company with over a billion dollars in billings. Linda has worked on several political campaigns, including the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008. Today, Linda is a world-renowned motivational speaker, author, and president of Kaplan Thaler Productions. She is also the author of four bestselling books, most recently “Grit to Great.”

What you’ll learn about in this episode:

  • What Linda’s life was like growing up and how to led into her career
  • The Grit Factor: what is it and how do you get it?
  • Turning any weakness into a strength
  • Linda’s book “Grit to Great”
  • Why she started her agency in her 40s, right after having her children
  • Some of the lessons Linda learned after starting her agency
  • Why it’s so important to create deadlines for yourself and rewarding yourself for hitting those deadlines
  • How Linda created the AFLAC Duck and the financial risk that campaign had
  • Intuition and gut: how Linda’s has helped her achieve success
  • What Linda learned from her mother when diagnosed with breast cancer
  • What Linda would tell her 30-year-old self
  • Why we need to retire the word retirement

Ways to contact Christine:


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