Monthly Archives: September 2016

Episode 10: Money is Woven Into Everything, with Anne Deeter Gallaher

Anne Deeter Gallaher is Owner/CEO of Deeter Gallaher Group LLC, a marketing, public relations, and digital media firm with offices in Camp Hill, Pennsylvania and Nashville, Tennessee.

Driven by measurable performance, Anne and her team create award-winning results for clients in financial services, food and retail, engineering, banking, commercial real estate development, construction, healthcare, and music entertainment.

Serving on The Salvation Army Harrisburg Capital Region advisory board and the Harrisburg Regional Chamber/CREDC board, Anne is also a member of Urban Land Institute, the Nashville Chamber of Commerce, and The Wall Street Journals Women in the Economy Task Force. She is also the founder of Harrisburg Social Media Club.

Anne is the co-author with Amy D. Howell of Students in High Gear: A Guide for Students and Aspiring Game Changers in Transition from College to Career (2015) and Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives (2013). Published in The Wall Street Journal, The Huffington Post, PA Banker, Pennlive, Pennsylvania Business Central, Central Penn Business Journal, Strategy + Business, The Patriot-News, Ragan Communications, and a contributor to several blogs, Anne holds bachelor degrees in English and Communications/Journalism.

Honored as one of Pennsylvania’s Best 50 Women in Business, she is a frequent speaker and writer on entrepreneurship, executive positioning, women in business, social media, and PR.

What you’ll learn about in this episode:

  • What the Deeter Gallaher group does differently from other PR firms
  • Why Nashville is a great place for entrepreneurs right now
  • Anne’s two books and why she wrote them
  • What women entrepreneurs need that their male counterparts might already have
  • The critical decisions high school and college students have to make when jumping to the next level
  • The lessons about money Anne learned as a kid
  • Overcoming great financial anxiety
  • Why Anne doesn’t see retirement in her future
  • Why you should wait 24 hours before buying something

Ways to contact Anne:


Episode 9: Don’t Swim in the Sea of Sameness, with Lori Jones

Lori Jones has recently started her own podcast series: Integrate and Ignite. Integrate & Ignite is a twice-weekly podcast for entrepreneurs, fast growth, movers and shakers, marketing gurus, and anyone who is motivated to grow their business and their brand.

As a marketing integration guru, Lori has knowledge and experience in all aspects of branding, marketing, advertising, PR, and digital and social programs. Where Lori truly shines, however, is her ability to bring each of those areas together. She participates in strategy development and big picture program planning with her team at Avocet Communications to bring a real-world vision that increases customer count for some of the nation’s leading brands. She is a co-author of Secrets of Ad-Agency Owners: Our Best Marketing Advice and Secrets of Ad-Agency Owners: The Biggest Mistake I’ve Ever Seen. Lori publishes the Integrate & Ignite blog and podcast, both of which focus on integrating marketing, leadership, and entrepreneurialism. She is a member of the Forbes Agency Council and serves on the board of several nonprofits.

Lori became president of Avocet Communications at age 32. She was in charge of strategic planning and new business development achieving steady growth thru 2012. Once she was able to have all of her children in school, and spend a little more time at work, explosive growth was seen throughout the agency. Under Lori’s strategic leadership, Avocet was given 2014 and 2015 Northern Colorado Fastest Growing Business accolades, as well as making her mark on Colorado’s Top 50 women owned business. The agency’s program consistently creates double-digit customer count growth for its clients.

What you’ll learn about in this episode:

  • The “sea of sameness” that plagues businesses
  • Lori’s background and how her career led to her owning an agency
  • What Avocet Communications does differently to increase customer counts for their clients
  • The changes Lori’s seen since she joined her industry
  • Inbound vs outbound marketing: what you need to know
  • What changed in Lori’s senior year of college that led her to pursue marketing instead of her planned career of broadcasting
  • Lori’s Integrate and Ignite podcast
  • The lessons Lori learned the first time she had to worry about money after her dad’s security was no longer there
  • What Lori learned after maxing out her first credit card
  • The best and worst financial decisions Lori ever made
  • Why Lori doesn’t lend anyone money anymore
  • The wonderful story of how she met and fell in love with her husband
  • The extracurriculars that Lori is involved in with her children and what her family always does over the summer
  • What Lori teaches her kids about money

Ways to contact Lori:

Episode 8: Treat Work as Your Distraction From Your Life, with Brenda Esopi

Brenda J. Esopi has diverse experience in healthcare management for over 20 years. Initially, she obtained a diploma in nursing from Robert Packer Hospital School of Nursing which served as the stepping stone to further her education where she earned a Bachelor of Science in Nursing from Syracuse University. Further, Brenda went on to successfully obtain an M.B.A. from Saint Joseph’s University, which solidified her educational track and assisted her in a highly successful managerial career path.

Brenda served as the Executive Director of Cardiovascular Alliance of the Delaware Valley, Executive Director of Mainline Arrhythmia and Cardiology Consultants, Executive Director and Vice President of Main Line Health Heart Center and currently holds the position of Chief Executive Officer of Urology Health Specialists since 2007. Over the years, Brenda has made strategic decisions that have increased revenue, developed infrastructure and grown practices all while maintaining the leadership required to sustain focus and dedication.

What you’ll learn about in this episode:

  • Why Brenda got an M.B.A. in Finance instead of Healthcare
  • How health care has morphed into a business over time
  • Why Brenda got into nursing in the first place
  • Why Brenda decided to get a Bachelor’s degree when she did
  • The lessons of money that Brenda learned from her mother at a young age
  • Brenda’s long-term career as a babysitter before her real career
  • The uncertainty of the healthcare market, the vulnerability of her job, and what Brenda is doing about it
  • The best and worst investments Brenda has made
  • How Brenda manages distractions by changing what she sees as her distractions
  • How Brenda juggles everything in her life
  • What Brenda does for fun
  • The accountant that was a huge mentor in Brenda’s life
  • What Brenda would tell a young woman today
  • What Brenda sees herself doing in retirement

Episode 7: Be Careful of the Stories You Tell Yourself, with Stacey Alcorn

Stacey Alcorn is an entrepreneur, author, business owner, attorney, blogger, and mom. Stacey’s keynotes, blogs, and radio show continue to offer a compelling message about defining and achieving your dreams.

What you’ll learn about in this episode:

  • Stacey’s entrepreneurial journey coming from nothing, amassing wealth, losing it all, and what she’s done differently since then
  • How Stacey has gotten past the naysayers in her family
  • Stacey’s story of getting into real estate by flipping 20 properties while in college
  • Stacey’s book “Reach” and helping an audience who feels helplessness
  • How Stacey created an army of people who have helped her achieve her dreams
  • Lessons that Stacey has learned from being a mom
  • Stacey’s other business, Little Black Box, a subscription business for jewelry and accessories
  • Why Stacey signed up for law school on her 30th birthday and why achieving that bucket list goal made her rethink her entire list
  • Stacey’s life-changing experience volunteering in an orphanage in Haiti and why she wants to spend time making the world a better place
  • Stacey’s regimented schedule and what she needs to accomplish to win the day
  • Stacey’s system for saving money that she doesn’t touch
  • The vision board that Stacey uses

Ways to contact Stacey: