Monthly Archives: January 2017

Episode 26: You Must Protect Your Business When Working With Freelancers, with Sharon Toerek

Sharon Toerek is Principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work.

Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including:

  • agency-client relationships, including agency service contracts,
  • agency-freelancer relationship management,
  • trademark and brand protection matters,
  • social media and content marketing legal compliance,
  • copyright protection, licensing and transfer of creative content,
  • advertising law

Sharon is a nationally recognized author and speaker to advertising and communications industry organizations, marketing agencies, and in-house marketing teams, and has created and presented numerous training sessions and conference presentations to industry professionals on timely industry legal issues.

What you’ll learn about in this episode:

  • Sharon’s background
  • Why Sharon majored in political science in college and why she chose to become a lawyer from there
  • How Sharon got involved working with agencies and why she finds that work so rewarding
  • A challenging plagiarism case that Sharon worked on with a client
  • How to be proactive about protecting your work
  • Why pursuing damages on stolen work usually is not worth it
  • Trademarks, Copyright, and Trade Value: how they differ and how to protect them
  • Why you need written contracts with freelancers that says you own the work they create for you
  • Life for Sharon growing up in a divorced family that wasn’t poor but didn’t have a lot of money either
  • Sharon’s instincts as a spender more than a saver and how she’s had to work on saving
  • Why staying in a situation that doesn’t suit you is very dangerous
  • Why going into business for herself was the best decision Sharon ever made
  • Sharon’s AP English teacher that made a huge impact on her in high school
  • Organizations that Sharon is involved in

Ways to contact Sharon:

Episode 25: Don’t Be Retired — Be Refired, with Linda Hollander

Linda Hollander is often referred to as the Wealthy Bag Lady. She has been featured by Inc. and Entrepreneur Magazines as the industry leader in corporate sponsorship. She has over 20-years of experience as a business owner and does sponsorship and business consulting. Her clients and sponsors include Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Wal-Mart.

What you’ll learn about in this episode:

  • How Linda found out that she had to be an entrepreneur
  • Linda’s bag business that she started with a business partner after firing her boss and dumping her abusive boyfriend
  • The Women’s Small Business Expo event that Linda started, the sponsors she got to work with her on the event, and how that propelled her into becoming the industry leader in corporate sponsorship
  • How Linda grew her bag business from very small to a huge business
  • Why Linda transitioned from her bag business into coaching women business owners
  • Linda’s transition from being a shy person in school to becoming “addicted” to public speaking
  • What Linda learned from her parents about money that led her to need to be in control of her finances
  • The early job out of college where Linda’s entrepreneurial spirit was born
  • Why Linda attended a lot of seminars
  • Why you must break out of your comfort zone of friends and get a new group of successful people
  • The fantastic story of how Linda got Bank of America to be her first sponsor
  • Why Linda doesn’t see a traditional retirement in her future
  • Why Linda’s only regret is not starting sooner (she really got going at 30)
  • Why personal finance is uncomfortable for her

Ways to contact Linda:

Episode 24: Make the Decisions that are Right for YOU, with Kelly Roach

Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching.

As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love.

Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth.

Kelly is on a mission to help 1 million people become financially free through her RESULTS coaching but also founded Campaign For Humanity, a charity initiative to support our global family with things such as clean drinking water, help for veterans, and food for those in need. You can check out Kellys philanthropy work and donate at

Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

What you’ll learn about in this episode:

  • Kelly’s background
  • The lessons she learned as an NFL Cheerleader that prepared her for the corporate world
  • The public events that Kelly was involved in as an NFL Cheerleader
  • Why she decided to leave her corporate position and go out on her own
  • What starting her business on the side while still in her job taught her
  • Kelly’s recent charitable endeavor
  • What she does at Kelly Roach Coaching to help people become financially free
  • What she learned from growing up in a household that was limited by finances
  • Kelly’s mortifying first memory of money
  • The jobs that Kelly held as a kid
  • Why if Kelly had stayed in her job she would have not have the financial security that she does
  • The challenges Kelly faced in the early days of her business
  • How the success of her business led to her husband being able to retire and take care of their daughter
  • What makes Kelly nervous financially inside her business and personally

Ways to contact Kelly:

Episode 23: Improving Life with Functional Medicine, with Dr. Cynthia West

After spending most of her life in western PA, Dr. West relocated to central PA in 2015. Her education, medical training and professional career have taken Dr. West from Erie where she obtained her undergraduate degree at Gannon Univ to Thomas Jefferson University School of Medicine in Philadelphia where she received her MD. Dr. West completed a residency in Internal Medicine at Mercy Hospital in Pittsburgh and fellowship training in Nephrology at the Univ of Pittsburgh Medical Center. Following completion of training, Dr. West remained in the Pittsburgh area to practice Nephrology. She is board certified in Internal Medicine and Nephrology and was the medical director of a dialysis clinic in Washington, PA.

Several years ago, Dr. West discovered a passion for the philosophy and practice of functional medicine as a means to prevent chronic disease. Dr. West believes her experience in treating chronic conditions combined with a functional medicine approach provides her with a unique capability and perspective on what believes to be the medicine of the future. Dr. West feels strongly that education is fundamental to prevention and greatly enjoys her role of teacher-doctor.

What you’ll learn about in this episode:

  • Functional medicine: what it is and why it matters
  • The lifestyle practice Cynthia started on the side of the practice where she was employed
  • Why that practice was ahead of the time
  • What life was like for Cynthia growing up
  • The financial lessons that Cynthia learned from her mother who lived through the depression and why she made herself unlearn those lessons
  • Why Cynthia decided to become a doctor instead of a nurse (a rarity at the time)
  • Cynthia’s experiences as the only female in some of her courses (and why she never really thought about it that much)
  • Cynthia’s children and grandchildren and the opportunity she took to relocate near them
  • Why not participating in financial decisions has been a threat to her security
  • Why being a saver has been such a strength for Cynthia
  • The most defining moments in Cynthia’s life
  • Why Cynthia won’t fully retire until she absolutely has to
  • Why Cynthia worries about having enough to retire

Ways to contact Cynthia: