Episode 26: You Must Protect Your Business When Working With Freelancers, with Sharon Toerek

January 25, 2017Financial Education, Investing, Women of Influencepowerofthepurse

Sharon Toerek is Principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work.

Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including:

agency-client relationships, including agency service contracts,
agency-freelancer relationship management,
trademark and brand protection matters,
social media and content marketing legal compliance,
copyright protection, licensing and transfer of creative content,
advertising law

Sharon is a nationally recognized author and speaker to advertising and communications industry organizations, marketing agencies, and in-house marketing teams, and has created and presented numerous training sessions and conference presentations to industry professionals on timely industry legal issues.

What you’ll learn about in this episode:

Sharon’s background
Why Sharon majored in political science in college and why she chose to become a lawyer from there
How Sharon got involved working with agencies and why she finds that work so rewarding
A challenging plagiarism case that Sharon worked on with a client
How to be proactive about protecting your work
Why pursuing damages on stolen work usually is not worth it
Trademarks, Copyright, and Trade Value: how they differ and how to protect them
Why you need written contracts with freelancers that says you own the work they create for you
Life for Sharon growing up in a divorced family that wasn’t poor but didn’t have a lot of money either
Sharon’s instincts as a spender more than a saver and how she’s had to work on saving
Why staying in a situation that doesn’t suit you is very dangerous
Why going into business for herself was the best decision Sharon ever made
Sharon’s AP English teacher that made a huge impact on her in high school
Organizations that Sharon is involved in

Ways to contact Sharon:

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Episode 25: Don’t Be Retired — Be Refired, with Linda Hollander

January 18, 2017Financial Education, Investing, Women of Influencepowerofthepurse

Linda Hollander is often referred to as the Wealthy Bag Lady. She has been featured by Inc. and Entrepreneur Magazines as the industry leader in corporate sponsorship. She has over 20-years of experience as a business owner and does sponsorship and business consulting. Her clients and sponsors include Microsoft, FedEx, Citibank, Mattel, Bank of America, Marriott, Health Net, American Airlines, IBM, and Wal-Mart.

What you’ll learn about in this episode:

How Linda found out that she had to be an entrepreneur
Linda’s bag business that she started with a business partner after firing her boss and dumping her abusive boyfriend
The Women’s Small Business Expo event that Linda started, the sponsors she got to work with her on the event, and how that propelled her into becoming the industry leader in corporate sponsorship
How Linda grew her bag business from very small to a huge business
Why Linda transitioned from her bag business into coaching women business owners
Linda’s transition from being a shy person in school to becoming “addicted” to public speaking
What Linda learned from her parents about money that led her to need to be in control of her finances
The early job out of college where Linda’s entrepreneurial spirit was born
Why Linda attended a lot of seminars
Why you must break out of your comfort zone of friends and get a new group of successful people
The fantastic story of how Linda got Bank of America to be her first sponsor
Why Linda doesn’t see a traditional retirement in her future
Why Linda’s only regret is not starting sooner (she really got going at 30)
Why personal finance is uncomfortable for her

Ways to contact Linda:

Website: sponsorconcierge.com

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Episode 24: Make the Decisions that are Right for YOU, with Kelly Roach

January 11, 2017Financial Education, Investing, Women of Influencepowerofthepurse

Kelly Roach is the host of the top rated podcast Unstoppable Success Radio, an International best-selling author, and the CEO of Kelly Roach Coaching.

As a former NFL Cheerleader and Fortune 500 Executive where she was promoted 7 times in 8 years, Kelly brings a powerful combination of proven and profitable business growth strategies coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love.

Kelly’s passion and purpose is in helping entrepreneurs around the world achieve exponential profit, sales and income growth.

Kelly is on a mission to help 1 million people become financially free through her RESULTS coaching but also founded Campaign For Humanity, a charity initiative to support our global family with things such as clean drinking water, help for veterans, and food for those in need. You can check out Kellys philanthropy work and donate at www.kellyroachcoaching.com/givingback.

Kelly runs business coaching programs, mastermind groups, online courses and does private consulting with individuals and organizations.

What you’ll learn about in this episode:

Kelly’s background
The lessons she learned as an NFL Cheerleader that prepared her for the corporate world
The public events that Kelly was involved in as an NFL Cheerleader
Why she decided to leave her corporate position and go out on her own
What starting her business on the side while still in her job taught her
Kelly’s recent charitable endeavor
What she does at Kelly Roach Coaching to help people become financially free
What she learned from growing up in a household that was limited by finances
Kelly’s mortifying first memory of money
The jobs that Kelly held as a kid
Why if Kelly had stayed in her job she would have not have the financial security that she does
The challenges Kelly faced in the early days of her business
How the success of her business led to her husband being able to retire and take care of their daughter
What makes Kelly nervous financially inside her business and personally

Ways to contact Kelly:

Website: kellyroachcoaching.com
Podcast: kellyroachcoaching.com/podcast

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Episode 23: Improving Life with Functional Medicine, with Dr. Cynthia West

January 4, 2017Financial Education, Investing, Women of Influencepowerofthepurse

After spending most of her life in western PA, Dr. West relocated to central PA in 2015. Her education, medical training and professional career have taken Dr. West from Erie where she obtained her undergraduate degree at Gannon Univ to Thomas Jefferson University School of Medicine in Philadelphia where she received her MD. Dr. West completed a residency in Internal Medicine at Mercy Hospital in Pittsburgh and fellowship training in Nephrology at the Univ of Pittsburgh Medical Center. Following completion of training, Dr. West remained in the Pittsburgh area to practice Nephrology. She is board certified in Internal Medicine and Nephrology and was the medical director of a dialysis clinic in Washington, PA.

Several years ago, Dr. West discovered a passion for the philosophy and practice of functional medicine as a means to prevent chronic disease. Dr. West believes her experience in treating chronic conditions combined with a functional medicine approach provides her with a unique capability and perspective on what believes to be the medicine of the future. Dr. West feels strongly that education is fundamental to prevention and greatly enjoys her role of teacher-doctor.

What you’ll learn about in this episode:

Functional medicine: what it is and why it matters
The lifestyle practice Cynthia started on the side of the practice where she was employed
Why that practice was ahead of the time
What life was like for Cynthia growing up
The financial lessons that Cynthia learned from her mother who lived through the depression and why she made herself unlearn those lessons
Why Cynthia decided to become a doctor instead of a nurse (a rarity at the time)
Cynthia’s experiences as the only female in some of her courses (and why she never really thought about it that much)
Cynthia’s children and grandchildren and the opportunity she took to relocate near them
Why not participating in financial decisions has been a threat to her security
Why being a saver has been such a strength for Cynthia
The most defining moments in Cynthia’s life
Why Cynthia won’t fully retire until she absolutely has to
Why Cynthia worries about having enough to retire

Ways to contact Cynthia:

Email: cynthiagwest@gmail.com

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Episode 22: Fake It Until You Make It, with Kelly Hatfield

December 21, 2016Financial Education, Investing, Women of Influencepowerofthepurse

Kelly Hatfield is co-founder of Enginuity Advantage, Advantage Staffing Group, Enginuity Virtual Recruiter and Impact Real Estate Real Estate Group based in Everett, Washington. She has been in the recruiting and HR field for over 20-years and loves serving others. Kelly and her business partner have built three successful companies with the purpose of helping others succeed and delivering remarkable results. Kelly and her team strategically align themselves as The Partner of Choice with clients and strive to be the first place clients call when they are looking for extraordinary service, quality, and reliability. The resulting outcome has been an outstanding referral network that has built and continues to build their companies.

What you’ll learn about in this episode:

Kelly’s background
Why “extraordinary service, quality, and reliability” are so important to Kelly and her team
Kelly’s job out of college that she hated but stuck with for a year
The recruiting job after that which Kelly fell in love where she met her business partner April
The challenges of the early days of their business
How they got going in engineering recruiting without an engineering background
What Kelly’s life was like growing up
Kelly’s memories of her parents arguing about money
Why Kelly is equal with her husband in terms of their finances
Why investing in real estate has been great for Kelly and her husband
Kelly’s mistakes with credit cards early on
The big defining moments in Kelly’s life (and where her entrepreneurial spirit came from)
Why Kelly doesn’t regret anything
Why Kelly wants to learn more about investing

Ways to contact Karen:

LinkedIn: www.linkedin.com/in/kelly-hatfield-2a2610a
Email: kelly@enginuityadvantage.com
Podcast: The Absolute Advantage Podcast

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Episode 21: Don’t Wallow in Gloominess, with Karen E. Arscott, D.O., M.Sc.

December 14, 2016Financial Education, Investing, Women of Influencepowerofthepurse

Karen Arscott graduated from The Philadelphia College of Osteopathic Medicine and is Board Certified in Neuromuscular Medicine. Dr. Arscott had a private practice in Clarks Summit, Pennsylvania. From February 2004 through September 2012, she held the position of Program Director for the Physician Assistant Program at Marywood University. Since 2008 she has been a leader with the Northeast/Central Pennsylvania Interprofessional Education Coalition. Serving as Scranton Regional director and since 2014 as Chair of the coalition. In October 2012 Dr. Arscott was appointed to a full-time position as Associate Professor in Medicine at The Commonwealth Medical College (TCMC).

She has presented nationally and internationally on interprofessional education in addition to scholarly publications in medical education. In addition to her position at TCMC Dr. Arscott taught the Addiction and the Family segment for the Student Assistance Program in Lackawanna and Wayne counties for 5 years. From 2005 until 2010 she organized and ran Parent Forums in Abington Heights to help families touched by addiction. She is a delegate to the Pennsylvania Osteopathic Medical Association and is a Pennsylvania delegate to the American Osteopathic Association House of Delegates.

Dr. Arscott has been named a Patient Representative on the FDA Oncologic Drugs Advisory Committee; she has spoken on behalf of cancer patients to The Engelberg Center for Health Care Reform at The Brookings Institute in Washington, D.C., as well as at the Radiologic Society of North America conference. Dr. Arscott is a member of the Integration Panel for the Congressionally Directed Medical Research Program Lung Cancer Research Program. She was a member of the Meals on Wheels of NEPA Board of Directors (6 years – serving as Chair, Vice-Chair, and Secretary), is co-chair of the PA Lung a division of Lung Cancer Alliance, was added to the Medical and Professional Board of Lung Cancer Alliance, was named Northeast Woman in June 2008, and received the Marywood Alumni Award for Excellence in Health and Human Services in June 2011.

In 2015 the students at TCMC nominated and voted her the recipient of the Leonard Tow Humanism in Medicine Faculty Award and she was inducted into the The Arnold P. Gold Foundation. She honored with the TCMC S.T.A.R. award in June 2016. Dr. Arscott resides in Waverly with her husband, James T. Arscott, D.O. and granddaughter Sophia.

What you’ll learn about in this episode:

How Karen knew she wanted to practice medicine from a very early age
Why she became a doctor when most women entering the medical field became nurses
What the environment was like for Karen in medical school
How Karen met her husband (also a doctor) who she married before medical school
How she and her husband juggled 110 combined hours of work a week while having two kids
Karen’s experience with lung cancer as a non-smoker
The research that needs to but isn’t because of an inaccurate stigma about lung cancer
Why she didn’t realize she was poor growing up
How Karen’s parents instilled her work-hard mentality in her growing up
Her early job as a waitress to pay for her education and the valuable lifelong lessons she learned in that job
Why wanting to give her family what they want (not need) has a been a financial challenge
Why Karen and her husband put their kids through private school
Why appearing wealthy makes Karen uncomfortable

Ways to contact Karen:

Email: karscott@tcmc.edu

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Episode 20: You Don’t Retire — You Rewire, with Robin Koval

December 7, 2016Financial Education, Investing, Women of Influencepowerofthepurse

Robin Koval is the CEO and President of Truth Initiative, the national public health organization dedicated to achieving a culture where all youth and young adults reject tobacco.

A leader in the world of advertising and marketing, and a New York Times best-selling author, Koval joined the organization in 2013. She re-launched its award-winning and life-saving truth® youth tobacco prevention campaign and refocused its world-class research and activism programs to speak, seek and spread the truth about tobacco. The truth campaign has been voted one of the most influential campaigns of the 21st century and has been named a 2015 most effective brand of the year, best PR campaign of the year, along with numerous other awards. More importantly, with the help of the truth campaign youth cigarette smoking rates have declined from 23% in 2000 to an all-time low in 2015 of 7%!

Koval has deep roots in advertising and marketing. A co-founder and CEO of the Kaplan Thaler Group, she grew that company from a fledgling start-up in 1997 to a billion-dollar agency working with Procter & Gamble, Pfizer, Aflac and other cherished brands. She led the agency’s integration with Publicis and was named CEO of the 700-person agency, Publicis Kaplan Thaler, which she led prior to joining Truth Initiative.

She and Linda Kaplan Thaler are co-authors of several best-selling books. Their most recent book is Grit to Great: How Perseverance, Passion and Pluck Take You from Ordinary to Extraordinary.

What you’ll learn about in this episode:

Robin’s work getting young people to realize the dangers of smoking
How Robin met Linda Kaplan Thaler and why they started their own agency
How their agency grew from 6 people to over 700 employees and retained what was important about it
Why Robin and Linda wrote “Grit to Great”
The lessons about money Robin learned as a kid — including using her school savings account
What Robin learned from her working mom (who she believes would have been a CFO if she was born in a different era)
How Robin financed her own college education
The best and worst financial decisions she ever made
Why Robin believes “You don’t retire — you rewire”
What makes her very proud looking back
Why multitasking is a lie
Influential women in Robin’s life

Ways to contact Robin:

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Episode 19: When Are You the Most Creative?, with Michele Stuart

November 30, 2016Financial Education, Investing, Women of Influencepowerofthepurse

Michele S. Stuart, PMP, has performed management improvement, cost reduction, systems and statistical analysis for over 35 years. With a Masters degree in Industrial Engineering and Operations Research from Virginia Tech, Michele has an extensive background in project management, business process re-engineering, productivity and methods improvement, workspace/warehouse layout and redesign, inventory control, and staffing, scheduling and routing improvement.

She is President and founder of Efficiency Engineers, a consulting firm specializing in Business Optimization through Industrial Engineering and Information Technology formed in 1994.

What you’ll learn about in this episode:

Michele’s recent Entrepreneur of the Year award given to her by the Society of Women Engineers, a global professional society representing 43 countries
How Michele decided to become an engineer as a kid, even when it was a very uncommon career choice for women
Talks Michele gives to get children interested in engineering
How she chose industrial engineering
How engineering has changed for women from when Michele started to today
Michele’s virtual company: how she created it and how she manages it
The unique question Michele asks people before hiring them
Why Michele’s only lost two employees in 22 years
What Michele learned as a “military brat” and why she loved growing up that way
What she learned about value over cost as a kid
How Michele’s parents treated allowance and the lessons she learned because of that
Why starting her business was the best and worst financial decision Michele ever made
How Michele and her husband have shared the load throughout her life
Why Michele has thought more about retirement in the last year than she ever has
The Biology teacher that was a huge influence in Michele’s life

Ways to contact Michele:

Website: efficiencyengineers.com

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Episode 18: There Are Season in Every Aspect of Life, with Carrie Hartunian Smith

November 23, 2016Financial Education, Investing, Women of Influencepowerofthepurse

Carrie Hartunian works with business owners and entrepreneurs to develop accelerated growth strategies in highly competitive industries. She creates and executes strategic growth plans, directing integrations and marketing automation, as well as manages projects and establishes benchmarks for success. Her expertise in fostering winning cultures, increased productivity, and reducing costs in mission-driven environments are just a few of her recognized talents as a talented and accomplished leader.

What you’ll learn about in this episode:

Carrie’s transition from entrepreneur to employee and back to entrepreneur
Carrie’s love for making a difference in people’s lives
How she tracks progress with her clients by tracking small wins and looking at the big picture
Carrie’s life growing up and her family’s big move from Connecticut to Arizona in the 70s
Carrie’s first real job as a hostess at age 14 and getting into retail during her home-ec classes
How Carrie realized she didn’t have to be good at school to be good at life
Carrie’s very unique first memory of money (underneath a water bed!)
The time when Carrie worked with her dad
How she deals with whatever threatens her financial security
Financial mistakes Carrie has made in the past
What Carrie’s future looks like, financial and otherwise
Carrie’s bad luck with the market

Ways to contact Carrie:

Website: www.smartmarketingconsulting.com
Facebook: www.facebook.com/Carrie-Hartunian-Smith-312259675623007
LinkedIn: www.linkedin.com/in/carriehartuniansmith

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Episode 17: Be Patient with the Process, with Dr. Eliza Chin

November 16, 2016Financial Education, Investing, Women of Influencepowerofthepurse

Dr. Eliza Chin is an Assistant Clinical Professor of Medicine at UCSF. She has been actively involved in AMWA for over a decade, serving as President during AMWA’s 95th Anniversary Year. She has a particular interest in the history of women in medicine and the stories of women physicians during all stages of their careers. She is the author of, This Side of Doctoring: Reflections from Women in Medicine. Working with and collaborating with women physicians leaders is her passion and she is honored to be AMWA’s Executive Director, to serve the organization that has provided her with so much support. Dr. Chin is a graduate of UC Berkeley, Harvard Medical School, and Columbia University, Mailman School of Public Health. She was Assistant Professor of Medicine at Columbia for many years before relocating to California where she continues to teach medical students and practice medicine part-time.

What you’ll learn about in this episode:

What inspired her to become a physician
Dr. Chin’s passion for teaching
Why Dr. Chin tells young physicians (and future physicians) to choose wisely
Why it’s important to be patient with the process and not seek instant gratification
Why success looks different for everyone
The challenges of being completely present in every aspect of life — and why you have to be a hero to your loved ones
The wonderful Mother’s Day card she received from her daughter
Why Dr. Chin doesn’t think she will ever completely retire (and why that’s increasingly more common)
What Dr. Chin learned from her mother
How Dr. Chin takes care of herself
Why young women need to think about their finances really early on